About

Xanthe Hughes-Campbell

Xanthe
Hughes-Campbell

Senior Interaction & Service Designer

Senior Interaction & Service Designer

Work History

The Department for Education

The Department for Education

Senior Service Designer

Sept 2024 - Present

The Department for Education

Interaction Designer

Jan 2024 - Present

Imperial College London, Makerspace

Product Design Mentor

2019 - 2024

Zen Locum

UX Design Lead

2023 - 2023

Zen Educate

UX Designer

2021 - 2023

94YS

UX Designer (Contract)

2018 - 2021

Regent's University London

Web Designer (Contract)

2017- 2018

Capita Pension Solutions

Marketing Associate

2016- 2016

The Department for Education

The Department for Education

Interaction Designer

Jan 2024 - Present

Imperial College London, Makerspace

Product Design Mentor

2019 - 2024

Zen Locum

UX Design Lead

2023 - 2023

Zen Educate

UX Designer

2021 - 2023

94YS

UX Designer (Contract)

2018 - 2021

Regent's University London

Web Designer (Contract)

2017 - 2018

Capita Pension Solutions

Marketing Associate

2016 - 2016

The Department for Education

The Department for Education

2023 - Present

Testimonials

  • Gemma Say

    Senior Service Design Consultant @ Farsight Consulting

    First and foremost, Xanthe's design work is consistently of high quality. She has a remarkable ability to transform ideas and concepts into visually simple but, highly functional designs. She really thinks through the nuances of scenarios and user behaviours, coming up with elegant solutions rapidly (…) Moreover, whether she's providing feedback, or collaborating with the team, her interactions are always respectful, insightful, and productive.

    Lani Jacobs

    Senior Research Consultant @ Farsight Consulting

    As an ID, Xanthe is brilliant - she's meticulous in how she approaches her work, she picks up user needs and pain-points in the research and can quickly think through what that might mean for how we adapt the designs, and she's always looking ahead to how future decisions could impact the designs as well. She's also super sharp and picks up new things, ideas, concepts etc, super quickly. And she's able to flex and adapt to work in different ways, depending on the working styles and skill levels of her colleagues. She's been an absolute stellar colleague :)

    Caroline Simpson

    Content Design Consultant @ Farsight Consulting

    Xanthe is extremely helpful and responsive to any question or query I have. She has a brilliant and thorough understanding of her role, as well as the service and this particular project, as a whole. She works very well in the team, supporting all members. She is very fluent at using all the technologies deployed in her role and explains them all very clearly, and in a way that a non-SME can understand.


    She is a great colleague who I have really enjoyed working with.

    Stephen Chapman

    Senior Content Design Consultant @ Farsight Consulting

    Xanthe was the interaction designer on the project. Not only did Xanthe demonstrate impeccable design skills, she understands that great design is only one aspect of user-centred design. As such, she integrated easily and efficiently into a team of researchers, content designers, and product owners.

    Xanthe designed for the user and their needs, and she was always driven to provide the best outcomes. She would justify her decisions based on user research and best practice (…)

    John Carroll

    Head of Design @ Zen Educate

    I had the pleasure of managing Xanthe at Zen, and have no doubt she has a big future in Product Design. In the time she spent at Zen, her work went from strength to strength, and will no doubt continue to do so. She's passionate, inquisitive and her personality is infectious! Hopefully our paths cross again down the line.

    Lucy Casey

    Product Manager @ Zen Locum

    I really enjoyed working with Xanthe. She’s an asset to the team as a UX designer but she’s also an all rounder and will get stuck into any problem and delve into the weeds with you during both the discovery and delivery phases. She’s really empathetic to users and always champions the voice of the customer in discussions

    Andreea Timpu

    UX Designer @ Zen Educate

    Xanthe's been wonderful to work with. She led the research initiative at Zen Educate, always pushing the product team to include our users at every stage possible (something which is hard to do at startups). She was also such a bright spirit in the design team, welcoming every new joiner with open arms and a coffee on her!

    Luca Patrick Tajana Rodriguez

    Front End Developer @ 94YS

    Xanthe is a seriously experienced, empathetic and passionate designer. She was able to share her expertise as a contract designer at 94YS and she surpassed every expectation. Working with her has been a pleasure as you can feel her sincere passion to design top-notch web experiences which cater to all users.

    Kristi Beak

    Senior Delivery Manager @ The Department for Education

    Xanthe is very good at facilitating sessions, particularly complex run throughs of prototypes and longer pieces of user journeys which can be difficult to translate effectively. She's also good at proactively picking up on feedback and collaborating with people to get things done well.

    Chris Wadsworth

    Product Manager @ The Department for Education

    Xanthe knows her work inside out, to the granular detail. This is incredible valuable to the wider teams and our objectives! She's collaborated with Service Design across teams which is difficult and challenging, but she's took it in her stride. I particularly want to highlight the working relationship and understanding she has with User Research and how this feeds into her work. Xanthe's especially in her element when she's facilitating sessions, she always comes across so calm, prepared and ready to roll!

    Gabrielle Van Asselt

    Associate Partner @ UNKNOWN Recruitment

    Xanthe was a dream to work with! It felt almost too good to be true. She was passionate about design but had actually been working in other industries, one of them training to be a Biomedical student (Clever clogs). But she wanted to be a Designer who was a part of something that was improving this industry.

About Me

A human-centred product designer with over 8 years of experience creating seamless, accessible, and impactful digital experiences for startups, social enterprises, and government services.

Whether crafting scalable design systems or leading cross-functional teams, my focus is on bridging the gap between user needs and business goals. I thrive in dynamic, fast-paced environments where collaboration and creativity drive innovation.

A human-centred product designer with over 8 years of experience creating seamless, accessible, and impactful digital experiences for startups, social enterprises, and government services.

Whether crafting scalable design systems or leading cross-functional teams, my focus is on bridging the gap between user needs and business goals. I thrive in dynamic, fast-paced environments where collaboration and creativity drive innovation.

A human-centred product designer with over 8 years of experience creating seamless, accessible, and impactful digital experiences for startups, social enterprises, and government services.

Whether crafting scalable design systems or leading cross-functional teams, my focus is on bridging the gap between user needs and business goals. I thrive in dynamic, fast-paced environments where collaboration and creativity drive innovation.

The image featured in the middle of the about us page
The image featured in the middle of the about us page
The image featured in the middle of the about us page

Core Principles

User-Centricity

User-Centricity

User-Centricity

I believe design is only as good as the value it delivers. That’s why I advocate for deep research, iterative testing, and meaningful user feedback to craft solutions that resonate.

I believe design is only as good as the value it delivers. That’s why I advocate for deep research, iterative testing, and meaningful user feedback to craft solutions that resonate.

Honesty & Authenticity

Honesty & Authenticity

Honesty & Authenticity

I approach every project with transparency and a commitment to understanding diverse perspectives. This has been pivotal in creating designs that are inclusive and culturally aware.

I approach every project with transparency and a commitment to understanding diverse perspectives. This has been pivotal in creating designs that are inclusive and culturally aware.

Excellence in Execution

Excellence in Execution

Excellence in Execution

Attention to detail and a focus on quality drive my work. From perfecting UI interactions to ensuring pixel-perfect consistency, I aim to deliver exceptional results.

Attention to detail and a focus on quality drive my work. From perfecting UI interactions to ensuring pixel-perfect consistency, I aim to deliver exceptional results.

Collaboration & Growth

Collaboration & Growth

Collaboration & Growth

Design is a team sport. I’m passionate about mentoring others, facilitating workshops, and fostering environments where ideas can flourish.

Design is a team sport. I’m passionate about mentoring others, facilitating workshops, and fostering environments where ideas can flourish.

The image featured at the bottom of the about us page
The image featured at the bottom of the about us page
The image featured at the bottom of the about us page

My Design Process

Grounded in empathy and fuelled by collaboration; I believe great design stems from understanding user needs, aligning with business goals, and iterating towards solutions that deliver meaningful impact.

Grounded in empathy and fuelled by collaboration; I believe great design stems from understanding user needs, aligning with business goals, and iterating towards solutions that deliver meaningful impact.

Grounded in empathy and fuelled by collaboration; I believe great design stems from understanding user needs, aligning with business goals, and iterating towards solutions that deliver meaningful impact.

In a perfect world, the design process would be smooth sailing from start to finish. The reality, however, is that most projects face time, resource, or technical constraints. That’s why adaptability is at the core of my approach. Every project is unique, but by grounding my work in empathy, collaboration, and iteration, I ensure that even the most challenging circumstances lead to impactful, user-centered solutions.

01

01

01

Discover and Define

Discover and Define

Discover and Define

Every project begins with a deep dive into user behaviours and pain points through research and analysis. I work closely with stakeholders to synthesise findings into clear objectives and actionable problem statements that guide the design journey.

Every project begins with a deep dive into user behaviours and pain points through research and analysis. I work closely with stakeholders to synthesise findings into clear objectives and actionable problem statements that guide the design journey.

02

02

02

Ideate and Conceptualise

Ideate and Conceptualise

Ideate and Conceptualise

Through collaborative workshops and brainstorming sessions, I explore a range of ideas that address user needs and business goals. These concepts are translated into early prototypes, giving form to the vision and setting the foundation for design.

Through collaborative workshops and brainstorming sessions, I explore a range of ideas that address user needs and business goals. These concepts are translated into early prototypes, giving form to the vision and setting the foundation for design.

03

03

03

Design and Prototype

Design and Prototype

Design and Prototype

I transform concepts into high-fidelity designs with meticulous attention to usability, consistency, and scalability. Interactive prototypes allow me to test these solutions with users, ensuring the designs are intuitive and impactful.

I transform concepts into high-fidelity designs with meticulous attention to usability, consistency, and scalability. Interactive prototypes allow me to test these solutions with users, ensuring the designs are intuitive and impactful.

04

04

04

Test and Iterate

Test and Iterate

Test and Iterate

I prioritise user testing and data analysis to gather actionable feedback and uncover areas for improvement. Iteration is where designs evolve into their best versions, balancing user needs, technical feasibility, and business goals.

I prioritise user testing and data analysis to gather actionable feedback and uncover areas for improvement. Iteration is where designs evolve into their best versions, balancing user needs, technical feasibility, and business goals.

05

05

05

Deliver and Improve

Deliver and Improve

Deliver and Improve

Partnering closely with engineering teams, I ensure every design detail is implemented seamlessly. Post-launch, I analyse feedback and metrics to refine and improve the product, keeping it aligned with user expectations and evolving needs.

Partnering closely with engineering teams, I ensure every design detail is implemented seamlessly. Post-launch, I analyse feedback and metrics to refine and improve the product, keeping it aligned with user expectations and evolving needs.

Designing Success

See how I've turned ideas into reality. Dive into the stories of successful product designs that make a difference.

See how I've turned ideas into reality. Dive into the stories of successful product designs that make a difference.

See how I've turned ideas into reality. Dive into the stories of successful product designs that make a difference.